Keeping community at the heart of our approach

A man and woman stand in front of a group of people, pointing to a chart and images as part of a presentation to the group.
Written by Jayden Robinson Donate Today

As we work to eliminate avoidable blindness and attain the United Nations Sustainable Development Goals, including gender equality and good health and well-being, our focus on communities remains key to our success.

Our worldwide team of locally-recruited health workers and volunteers gives us ‘insider knowledge’ of a community’s needs and helps us deliver care that is sustainable to those who need it most.

Tapobrat Bhuyan, our Program Manager in India, says an entire community or village benefits from the presence of our health workers, because they help identify those who need eye care and encourage health-seeking behaviour through education and referral to other health resources in the area.

The position of community health worker is also a unique job opportunity, especially for women. 

Male staff member conducts a presentation in front of a group of women, facing away from the foreground. The man is pointing to a board with a number of images on it.
Tapobrat Bhuyan, our Program Manager in India, leads a community workshop to develop new eye health educational materials.

Tapobrat recalls an instance where he was interviewing a prospective health worker in 2013. When prompted as to why she wanted the job, the woman began to cry. 

“She told me she was working in a small school, making little money. She could not afford her children’s education. However, her excellent writing skills earned her a spot on our team, where she remains to this day,” explains Tapobrat.

“The stipend she receives helped to pay for her children’s education, and one of her daughters is now a teacher.”

Once trained, community health workers survey their local community door to door, identifying eye health conditions and referring community members for care. They also collect comprehensive data on the prevalence of eye conditions so that progress can be tracked.  

Tapobrat has worked closely with community health workers across India. He says they play a key role in connecting communities with eye health care, through referral to locally-established vision centres, which we open in convenient locations based on the needs of the community.

“Community health workers are the key link between communities and the vision centre. Often, individuals are unaware of their treatment options, or fear that it will be unaffordable,” Tapobrat says.

“However, our network of community health workers helps to create demand for these services by raising awareness about their availability.” 

Staying locally informed 

Given their connection to their own communities, Tapobrat says, community health workers can help identify and dismantle local barriers that many face in accessing eye health services.  

“They provide not just screening, but also education sessions that aim to give community members more knowledge about eye health and other topics such as maternal and child health,” Tapobrat says. “These sessions empower community members to seek health care services when needed.”

Tapobrat says our approach has also led us to consult communities in the development of educational materials, including a recent project aimed at debunking feminine eye health myths.

A group of women sit at a coffee table, discussing a number of drawings spread out before them.
Women gather to examine the educational materials developed through community workshops as part of the “Empowering Women in Rural India by Debunking Feminine Eye Health Myths” project.

Working with community members and a local illustrator and writer, he and our India team are creating educational materials that reflect the community’s collective identity and address local myths about eye health. Tapobrat notes that this was the first opportunity for community members to participate in this type of workshop, and it was met with success.  

“Rather than just focusing on disease, we are telling stories, which draws more interest and helps create deeper engagement. We are able to connect on a more personal level when people see themselves reflected in the materials they are shown,” he says.

Delivering eye care that is sustainable 
 
Door-to-door surveys are only one step in ensuring a community has access to eye care. Community health workers also follow up with those who were referred to the vision centre but have not yet gone, often counselling those who are hesitant to receive treatment.  

“We are constantly learning and growing, especially regarding the importance of language. For example, often people only know the word ‘operation’ when referring to treatments for conditions like cataracts, rather than terms like ‘surgery,’” explains Tapobrat.  

“We have learned from this and now encourage a multi-faceted explanation of treatment processes,” he adds.

While local barriers may vary across the regions we work in, the community remains at the heart of our approach.  

Across India, we are committed to addressing local needs and learning from those we work alongside.   

Learn more about our approach.